Often, the first step in refining a brand is to diversify its colors and fonts. This means adding a secondary and tertiary color palette to the main brand colors and reviewing the typography to ensure ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...