Purple isn’t real, science says. Your brain is just making it up.

You might say it’s just a pigment of your imagination ...
Morning Overview on MSN

Purple isn’t real? Wild science claim says your brain fakes the color

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...
Penn Live

This color is ‘a pigment of your imagination’: Here’s why

Colors are one of the first things people learn about in school. Well, you might have to start re-learning. At least, when it comes to one color people think is on the spectrum. Popular Mechanics ...
Popular Science

Animals only see in black and white and 5 other color myths

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Excerpted from The Universe in 100 Colors: Weird and Wondrous ...
EurekAlert!

New co-assembly strategy unlocks robust circularly polarized luminescence across the color spectrum

Prof Lin Zhiqun (centre) with co-first author Dr Zhang Mingyue (left) and co-first author Dr Kim Minju (right). Researchers at the College of Design and Engineering (CDE) at the National University of ...