The traditional sales model doesn’t always make sense, so focus on service instead of sales. Build trust, resulting in more referrals and long-term relationships. As entrepreneurs, you know how ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Sales isn’t just a job. It’s an occupation that, as pointed out by The Wall Street Journal, can be incredibly lucrative. Of course, the Journal followed up by saying that a lot of would-be salespeople ...

Apply these practical solutions to finding loyal patrons who are willing to support your company—financially—for the long term. Members of Fast Company Executive Board share their expert insights. The ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

When it comes to learning about a new brand or service, the vast majority of modern customers want visual content. In fact, a whopping 91 percent of audiences today seek out visual content in their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi In the ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...