Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

ED CARRUTHERS IN MELBOURNE: What motivates great players to keep winning? If there was a straight answer to that question, perhaps we'd all be winners. But as Novak Djokovic explains, there may be ...

When he is not taking on the role of South Africa's unofficial favourite Springbok captain, Siya Kolisi immerses himself in ...

He is now the player with the most Grand Slam singles matches played in the open era usurping Roger Federer. It was his 430th Grand Slam match in singles over the course of his career having ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

The great Aussie turned 40 in 1974 but still played at a high level. Rosewall toppled John Newcombe at Wimbledon and the US ...

Rafael Nadal's retirement from tennis at last year's Davis Cup Finals has given him space to reflect on his rivalries with ...

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World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...