Lady Gaga, Super Bowl and Redfin
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Lady Gaga covers the ‘Mister Rogers' Neighborhood’ theme, setting the tone for the brands’ first ‘audacious’ collaborative campaign and $1 million scavenger hunt.
Agency creatives weigh in on Rocket and Redfin's emotionally driven Super Bowl ad-and whether sincerity can still break through on the game's biggest stage.
Rocket and Redfin’s Super Bowl ad explores the impact of moving on families and the importance of neighborly support.
Lady Gaga tells PEOPLE about the inspiration behind her cover of Mister Rogers' "Won't You Be My Neighbor?" for Rocket and Redfin's 2026 Super Bowl commercial. She also shares her thoughts on Bad Bunny's upcoming halftime show.
Redfin, part of Rocket Cos. in Detroit, will air The Great American Home Search — a nationwide activation that transforms the Super Bowl into an opportunity to win a home valued at more than $1 million via the Redfin app.
CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.
The Big Game spot follows two families navigating upheaval, distance, and connection
The real estate technology company examines the outlook on mortgages for home owners and buyers.
Redfin (redfin.com), the real estate brokerage powered by Rocket, launched an app in ChatGPT this week. Home searchers can now use the Redfin app in ChatGPT to surface relevant listings and chat with the platform to explore additional homes,