Purchasing power parity (PPP) is an economic concept that compares the relative value of currencies by examining the cost of ...

Purchasing power is the value ... one U.S. dollar should be able to buy the same amount of goods anywhere once it is converted into the local currency. Put another way, if a box of cereal costs ...

Now, the NAACP is calling out some of those businesses and asking Black consumers to respond by leveraging their purchasing power ... are going out of their way to support the companies that ...