Thus, it’s crucial you invest time and money into building buyer personas for your product that will inform your pricing ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in.

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...

Dynamic pricing - a strategy that adjusts prices based on demand, competition and other market factors in real time - is ...

Google’s new pricing strategy for Workspace is a prime example ... integration of AI into Workspace signifies more than just a product enhancement; it represents a calculated move to solidify ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting ...

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing ...