Organizations are often fraught with gaps in perception, and many of these impact their ability to improve both the customer and employee experience. Bain is responsible for probably the famous one.

Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is now table stakes in B2C and B2B ...

LAS VEGAS--(BUSINESS WIRE)--Momenta, together with Texas Instruments (TI) -- a global semiconductor design and manufacturing company -- unveiled the latest front camera perception product deployed on ...

Perceptions may be your greatest ally or challenging foe in telling your organization's patient experience story. The patient experience is most often explored through the lens of the actions being ...

NEW YORK--(BUSINESS WIRE)--Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced the launch of its Product Experience Cloud for Retail at the annual ...