Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...