Let's go back to something basic: what's the difference between output and outcome? This is a simple yet complex question. Some might say it is just a matter of semantics but I say the differences ...

I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

Denise is a Global VP of Enablement, leader in coaching, leadership and talent development, and on councils for ICF and Maxwell Leadership. "You shouldn't do things ...

Dominique Winter is an expert in experience-oriented product development and supports organizations in developing exciting products. He complements his practical experience in digital and non-digital ...

For too long, governance has been reduced to the production of paperwork, compliance checklists and board reports. Many boards take comfort in approving strategies, signing off policies and publishing ...

I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable ...

For example: the output of a project might be a new process for responding to student queries. The outcomes of that project may be shorter waiting times and increased student satisfaction. There may ...

A road is judged not just by how many potholes it has, but whether its design helps vehicles avoid inconvenient turns and how safe it makes for pedestrians to walk. In other words, design not just ...

All the businesses in world have one thing in common. Their core objective of profitability. In today’s competitive market, businesses are being driven to generate better results. And more often than ...