Nike is diving into the metaverse. While Facebook's recent name change might have pushed Nike to go public with some of its plans, the sportswear giant has been laying the groundwork for its ...

A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will ...

Nike Inc said on Monday it had bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing "metaverse".

Is the metaverse still a viable business platform for promoting products, services, and brands?

You will soon be living inside the metaverse—whether you like it or not. Tech giants like Microsoft, Meta, Apple, Nike, and ...

The Atlantic describes metaverse as simply a 'sexy', aspirational name for some kind of virtual or augmented-reality play. A few weeks back, athletic apparel and sneaker brand Nike NKE stepped ...

With roots in gaming and entertainment, the metaverse is gaining fresh attention as organizations in a variety of sectors explore its expansive possibilities. Offering virtual spaces where users ...

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Nike manages to neatly swerve any controversy with its new ad, Footballverse. Created by Wieden + Kennedy Portland, it’s a clever nod to the current mania for the metaverse (fans can explore the ...