Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising ...

The top 10 Super Bowl ads of the past five years and why they work, according to System1.

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your Ads” ...

Red Lobster’s return to TV advertising earlier this year has apparently been effective. The casual dining seafood chain returned to the airwaves as a recovery strategy following its 2024 bankruptcy ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...