With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

AdFlex, ranked on the Top 5 mobile marketing agencies in Southeast Asia for implementation effectiveness and service quality ...

Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business. Dave Sheehan is a salesman for Shirise Shoe ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt ...

Note: This article is based on an excerpt from "A Complete Guide to Mobile Marketing for 2014." With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

This research suggests that mobile gaming app marketers around the world may be ... marketers are used to advertising there,” ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

India has 700 million smartphone users who downloaded 26.4 billion apps in 2023. The app economy is expected to touch $791.98 billion by 2030. This report reveals the key insights that are driving ...