GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their ...

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined ...

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...