There are certain truths in the automotive world. A Porsche 911 has its engine in the rear, old Land Cruisers have worse aero than bread, and Mazda's Soul Red Crystal paint will make you look twice.

Mazda has created a new color, dubbed Rhodium White, created using a unique painting technology, which is called Takuminuri. This new body color joins Soul Red Crystal and Machine Gray Premium as the ...

Mazda has already introduced a water-based paint application technique to its factory in Hiroshima, Japan, and wants to use the method on all its vehicles in the future. The new Aqua-tech Paint System ...

Mazda has developed Rhodium White Premium, a special paint colour “born from its unique Takuminuri painting technology”. This new colour will be available this summer, predominantly for large product ...

View post: A Friend Drives a Jeep Wrangler and Wants to Buy a New Honda Prelude. This is Was My Response. Mazda is working to be considered a premium automaker, the push beginning in earnest in the ...