Laura Mishima, senior director for corporate communications at Marketo, jokes that in her experience working with CRM technology (she was at Oracle Siebel for 12 years prior to joining Marketo three ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

Now Marketers Can Add a Social Word-of-Mouth Boost to All Campaigns, Rapidly and Easily Create Social Promotions, and Identify Key Social Influencers to Determine Their Impact on Business Results ...

Marketo has launched a research center designed to cultivate so-called "engagement marketing" and create a talent pool of marketers that understand the intersection of digital, data and art. The ...

Marketing software provider Marketo has gained new predictive scoring and content marketing features, thanks to two new integrations announced Monday. Marketo email marketers can now deliver quality ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...