But by taking into account some of the issues noted here, and then again in subsequent articles over the next several months, you'll be able to better prepare your next questionnaire and survey ... is ...

Market survey--where you actually speak to members ... and ask no more than 20 questions. Ideally, direct-mail surveys should be simple, structured with "yes/no" or "agree/disagree" check-off ...

It's doubtful the imbalance in the number of positive and negative responses fooled the respondents who took the time to read the questions carefully. Companies that use this tactic fool only ...

AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. The post How to protect your marketing survey against AI bot ...

But surveys sent via email and text are fast and cheap. "People don't choose based on objective quality anymore," says one marketing expert. In American marketing, NPS became an unstoppable craze.

You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. When conducting primary market research, you can gather two basic ...