Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in ...
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How to develop a solid e-commerce marketing strategy
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...
In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...
Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...
Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. “What have you done for me lately?” CMOs constantly hear this ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
Editor’s Note: We updated this article about integrator marketing on July 22, 2025. The AV industry knows how to wire up a space. But when it comes to marketing ...
Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing ...
Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...
Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Maria Alonso ...
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.
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