The key to success on social media is consistency. But creating high-quality content day after day can be time-consuming.

I want to share a five-step process if you want to become a content creator or use video content to market your business. 1 - Find an ideal target audience The biggest reason most content creators don ...

A new Verizon study shows 81% of small businesses are creating content instead of just buying ads. The payoff is better, but it takes more work. Small businesses are figuring out you can't go viral if ...

If your team still treats content testing like a quarterly project they scramble to do after a campaign launches, it's time to evolve. Modern, successful, work-smarter-not-harder marketers don't test ...

“I'm making content for a specific audience,” she also told Content London. Because it's enough for my niche.” By Georg Szalai Global Business Editor Appearing during a Content London panel on Tuesday ...