Lux Industries has launched a new ad film ‘Chehre Pe Muskaan’. The new campaign which has been conceived for the brand ‘Lux Cozi’ highlights the ultimate comfort and luxury that Lux Cozi products ...

Indian innerwear manufacturer Lux Industries Limited has launched its new advertisement film ‘Chehre pe muskaan’. The campaign film features actor Varun Dhawan, who is also the brand ambassador for ...

Lux Cozi has launched the Lux Cozi HEATEK thermal wear range, amplified with a star-powered TVC that features Varun Dhawan and Jacqueline Fernandez. The new commercial highlights the promise of “Garmi ...

Lux Industries Limited, largest innerwear manufacturers, has launched its new advertisement campaign film Chehre Pe Muskaan. The new campaign which has been conceived for the brand ‘Lux Cozi’ ...

Lux Cozi vs Amul Macho : ASCI dismisses complaints against Lux Cozi ad. Lux Industries has won the legal battle against Amul Macho regarding their latest television commercial (TVC) starring Varun ...

New Delhi, Sep 25 (PTI) Advertising sector regulator ASCI has rejected a complaint against innerwear brand Lux Cozi's TV Commercial featuring Bollywood star Varun Dhawan, filed by its rival Amul Macho ...

“Yeh Andar Ki Baat Hai” -- that’s how male underwear and innerwear initially found their way in the Indian marketing world. The famous tagline belonged to the Lux Industries, but many of its ...

Lux Industries Limited has won the legal battle against Amul Macho regarding their latest TVC starring Varun Dhawan. In a significant ruling, The Advertising Standards Council of India (ASCI) in its ...

The Advertising Standards Council of India (ASCI) has overruled a complaint filed by Amul Macho against Lux Cozi’s recent advertisement starring Varun Dhawan. Amul Macho had alleged ‘similarity in ...