Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Last April, when a friend asked for help figuring out if her boyfriend was cheating, Emma jumped at the chance. Emma, a Canadian nursing student, knew what it was like to be in a troubled relationship ...

TikTok user and entrepreneur Madeline (@themadelinereal) is known for offering a loyalty test service for women who believe that their significant other may be cheating on them for $25 a pop. She’s ...

She thought she was finally in a good relationship. Or was she? The 29-year-old hairstylist in New York had been cheated on before, an experience that left her devastated and heartbroken. She knew her ...

Works Minister Babatunde Fashola was put to the strictest test of his loyalty when he appeared before the Senate for screening sometime in October 2015. The question came out of the blue from a ...