South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based ...

LG Electronics builds a blockchain ad network on its own Arbitrum layer-2 to automate the $740 billion digital ad market.

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it ...

NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen ...

Wake up, babe! A new LG Ads lawsuit just dropped. Lampros Kalampoukas, one of the co-founders of TV data measurement startup Alphonso, is suing risk and financial advisory services firm Kroll for ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

A campaign submitted by LG Ad Solutions for Myrtle Beach Tourism won the 2023 Advanced Advertising Innovation Award for Best Overall Campaign. The award will be presented at the Advanced Advertising ...

The big trends for 2024 include a major shift of ad dollars to CTV and “the death of the dongle”, according to LG Ads Solutions’ CMO Tony Marlow. Here are a few of his predictions for the year ahead: ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced that it has started to integrate the Unified ID 2.0 solution (UID2) into its platform. The UID2 solution, which was initially developed by demand ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and ...