When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound After you’ve created ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

BOSTON--(BUSINESS WIRE)--Semrush, a leading online visibility management SaaS platform, today announced the release of Keyword Wizard — a new tool within the Sellzone (ex. Sellerly) toolkit — a ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Nearly everything we do ...