It's not just about making AI smarter, but also about making sure people can trust it and understand how it works.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

Influence analysis examines the impact of individual data points or small subsets of observations on the fitted parameters and predictions of a regression model. Central to this endeavour are ...

Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last ...

Oct 9 (Reuters) - OpenAI has seen a number of attempts where its AI models have been used to generate fake content, including long-form articles and social media comments, aimed at influencing ...

Micro-payment systems have quietly become one of the most influential forces in digital entertainment. Whether you’re unlocking an extra life in a mobile game, renting a single movie on a streaming ...