Plasma is usually introduced as the stuff of stars and fusion reactors, a searing soup of charged particles that has little in common with the ice in a household freezer. Yet new experiments show that ...

When Unrivaled tipped off its inaugural season on Jan. 17, it ushered in a groundbreaking new era for professional women’s basketball and set a new standard for athlete care and recovery. At the heart ...

Tune into any NBA broadcast and you’re likely to see a commercial starring Shaquille O’Neal. Beyond his analyst duties with Turner Sports, the big fella remains one of the most marketable ...

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...