K-pop music purveyors HYBE today announced an expanded long-term agreement with Universal Music Group (UMG), providing them exclusive distribution rights across HYBE music for the next 10 years. HYBE ...

HYBE, the company behind BTS, NewJeans, and other K-pop groups, has now reached a 10-year deal with Universal Music Group, according to Variety. This partnership will provide HYBE’s artists with ...

Hybe, the Korean firm behind K-pop’s BTS, has struck an expanded 10-year deal with Universal Music Group (UMG), providing Hybe’s roster of artists and labels access to UMG’s leading global network.

Not long ago, Bang Si-hyuk, chairman of Hybe Co., the Seoul-based music company, bet he could make K-pop an even bigger, global phenomenon. Not through his already successful acts, like BTS, but via a ...