Steve Jobs and Steve Wozniak started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion Apple is one of the world’s most iconic brands.

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Some of the rarest memorabilia from the early days of Apple Inc (NASDAQ: AAPL) and personal items belonging to co-founder and former CEO Steve Jobs are up for auction to celebrate the company's 50 th ...

In some ways, it’s hard to remember what the world looked like before Apple arrived in 1976. The upstart company made computing consumer-friendly, fashionable and, ultimately, ubiquitous. In just four ...

A collection of Apple memorabilia was recently auctioned and raised over $8.1 million, including the "Celebration" Board #0 ...

At 1pm ET (10am PT) today I’ll be liveblogging Apple’s Worldwide Developer C0nference (WWDC) keynote, live from San Francisco’s Moscone West. You can join co ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. The first check from Apple Computer's original bank account went ...