The hedonic treadmill is the idea that an individual's level of happiness, after rising or falling in response to positive or negative life events, ultimately tends to move back toward where it ...

LaTour then uses an experiment to explain how communications can help consumers learn to appreciate hedonic products. Managers, she writes, can benefit from synesthetic approaches to directing ...

The hedonic treadmill is the idea that an individual's level of happiness, after rising or falling in response to positive or negative life events, ultimately tends to move back toward where it ...