Over 50 Brands Pushing the Limits of Fan Engagement in 2026

The Canadian Football League’s (CFL) roster of partners is growing with more than 50 brands on board to engage and entertain ...
CBC.ca

CFL signs 6-year broadcast agreement with Bell Media, DAZN and YouTube for reported $500 million

Commissioner Stewart Johnston wanted a new TV deal in place before the start of the 2026 CFL season. On Thursday, the former TSN executive delivered the league's biggest broadcast agreement ever. The ...
The Manila Times

A New Era: CFL Inks Landmark Media Agreements in Canada and Globally

The BC Lions proudly stand for the playing of O Canada at BC Place Stadium Six-year agreements beginning 2027 feature Canadian media powerhouse Bell Media extending its longstanding partnership as ...
The Globe and Mail

CFL signs six-year broadcast deal with Bell Media, DAZN and YouTube

Commissioner Stewart Johnston wanted a new TV deal in place before the start of the 2026 CFL season. On Thursday, the former TSN executive delivered the league’s biggest broadcast agreement ever. The ...
Hosted on MSN

CFL signs six-year broadcast agreement with Bell Media, DAZN and YouTube

TORONTO — Commissioner Stewart Johnston wanted a new TV deal in place before the start of the 2026 CFL season. On Thursday, the former TSN executive delivered the league's biggest broadcast agreement ...