As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...

News source websites have benefitted the most from the introduction of Google’s Panda algorithm update, a research by search marketing specialist Greenlight suggests. The study aimed to identify the ...

If you invest in an Internet company outside of a select group of premier websites, you're putting at least a little bit of trust in Google not to foul things up for you. Last week, shares of ...

Panda, named after Google software engineer Navneet Panda, is a complicated algorithm. The industry should expect nothing less. Its creator also spent time on the research teams at Intel and IBM, per ...