"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video. Gael Cooper CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

In the ever-evolving landscape of brand marketing, advertising, and storytelling, the integration of cutting-edge technologies has become pivotal for brands aiming to captivate audiences and stay ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

The crowd cheered Saturday outside the new Toys “R” Us at Harlem Irving Plaza in Norridge when mascot Geoffrey the Giraffe helped cut the ribbon during the grand opening of the toy store – marking a ...

HAMILTON TOWNSHIP — Brady Chin and his father were driving past the vacant former Bed Bath & Beyond on the Black Horse Pike and joked that it would be a great place for Toys “R” Us to return to the ...

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and ...