Key Takeaways Friction maxxing adds small barriers to spending to create pauses before purchases.The concept works best for ...

One type of friction can waste energy even when two perfectly smooth surfaces move against each other, but researchers are ...

Performance and usability nurture trust in real time, often before a customer even speaks to a person. When an online journey ...

To break the cycle, businesses must architect systems where payment is the natural conclusion of a job well done.

Of course, the study of friction is nothing new; and to explain the 20th-century crisis, and to understand where tribology ...

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The familiar heat, wear and general grinding to a halt of friction are all caused by what's going on at the microscopic level when two things rub. And down there, even the smoothest surfaces usually ...

For the first time, physicists in China have virtually eliminated the friction felt between two surfaces at scales visible to the naked eye. In demonstrating "structural superlubricity," the team, led ...

You’re on the street and you’re alone. Spanning the horizon, you see the sun cresting and one glorious corner after another. Some are slow, others are fast, with a few nice straights in between. Tire ...