After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, ...

The subject line on a follow-up email may be more important that the one on an outreach email. Here’s an infographic on how to follow up on a lead.

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...