Women’s sports are attracting more viewers, and according to research company EDO, commercials that air in women’s sporting events are growing in ad effectiveness. EDO, which focuses on measuring the ...

Nike is a company known for its brilliant advertising. “Just Do It,” “Bo Knows” and the recent “Find Your Greatness” campaign are only a few of the company’s eye-catching ads. Nike has sold billions ...

In the post-Harvey Weinstein world, there’s been less talk about misogyny in the advertising industry than in the worlds of film and television. However, some women are organizing to change how female ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up to the task. Far from being just a football game, the Super Bowl has ...

The Super Bowl doesn't just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands. Well, most of them. Nike, however, had surprisingly sat out on ...