Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Reports of the death of direct mail have been greatly exaggerated — in fact, printed marketing materials are finding new cachet among consumers inundated with emails, texts and digital alerts. To make ...