Bryan Mattimore is Cofounder and Chief Idea Guy at the Growth Engine Innovation Agency, and an innovation instructor for Caltech. As the creation of new ideas becomes the only sustainable competitive ...

The earliest stages of ideation can be both the most exciting and the most challenging part of the design process. Ideas flow quickly, but they can be abstract and difficult to communicate. This can ...

Every successful business has a few traits that help it succeed. Some are obvious, such as the product or service itself. But others are behind the scenes, deep within the ecosystem of the business.

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...