MILLIONS of people have watched this mesmerising video of a woman getting her foundation shade perfectly matched to her face. Some brands only offer a few colours, and really, how many of us actually ...

What It Is: Lancôme is changing the makeup game with Le Teint Particulier, a new, state-of-the-art $88 foundation customized for your skin tone. Available at 19 Nordstrom doors across the country and ...

In a world of talking robots and driverless cars, it was only a matter of time that science would use its powers for an even greater good and give us the gift of custom foundation. I know that sounds ...

DCYPHER Beauty uses artificial intelligence to scan your skin before coming up with a custom shade.

Shopping for foundation can be like shopping for jeans. You'll spend a lot of time (and maybe even money) on options that are almost right, but aren't actually your perfect fit. Which is why, if you ...

You know the feeling when you're swiping through Tinder and you spot a super hot dude with serious potential: He looks tall-ish and athletic, he has three mutual friends with you, and he's posted five ...

Here's what we thought about two customized makeup brands What It Is: Finding Ferdinand, a custom lipstick brand, and MatchCo, a custom foundation app Who Tried It: Jillian Ruffo, Associate Beauty ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. You don't have to be a commerce writer like me to know that there ...

Are you old enough to remember getting “color printed” at your local department store makeup counter? Cosmetics brand Prescriptives, founded in 1979, rose to prominence in the 1990s with its ...