As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Add Yahoo as a preferred source to see more of our stories on Google. "Wingstop is Here" is the company's new tagline. Wingstop You can find original article here Nrn. Subscribe to our free daily Nrn ...

Lovart replaces fragmented design workflows with a single AI-native agent that understands briefs and delivers full creative campaigns — from brand kits to videos — in minutes. San Francisco-based ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign Highlighting the inextricable link between the iconic duo, the ...

Every now and then, some random spin gets thrown at creative agencies. From consultants, analysts, technocrats, to self-proclaimed 'growth experts', everyone has a theory about how we’re finished or ...

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

Half Batch Brewing, founded in 2017, has won awards in the World Beer Cup and Great American Beer Festival. Now, the Hendersonville, Tennessee brewery is prepping its first brand campaign as it ...

Wingstop is celebrating its growth from a cult-favorite brand to a nationally recognized wing name with a new creative campaign. The Dallas-based company launched its new “Wingstop is Here” creative ...