People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

In an increasingly globalised market, the challenge for brands to maintain visibility and adopt consumer recognition ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

The companies that get this balance right will not only build trust but also future-proof their marketing strategies.

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...