By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

You don’t need to live-stream your company meetings, but brand storytelling is one of the most talked-about trends in marketing today, and one of the most important skills. By the end of this ...

we’ll top it off with some personal branding examples of people who have rocked their personal brand and used it to bolster their business. Personal branding is the strategy of establishing and ...

Look at hotels, for example: Waldorf Astoria and DoubleTree ... or wearables. And while the company does use branding to differentiate between premium and budget lineups, like we see with the ...