The nostalgic phrase L'Eggo My Eggo is taking on a whole new meaning, as the brand is set to drop a lineup of fresh products that customers can't wait to get their hands on. On Thursday, April 18, ...

NEW Eggo® Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two flavorful colorways: Chocolate Chip Brownie & Strawberry Delight CHICAGO, ...

Eggo waffles containers on shelves at grocery store - PJ McDonnell/Shutterstock You may have toasted them, drizzled syrup on them, and possibly even asked someone to "L'eggo" your Eggo, but how much ...

In 1972, the Chicago-based advertising firm Leo Burnett provided Kellogg's with a new slogan for the company's newly-acquired waffle brand. It was simple and catchy: "L'eggo my Eggo." Now, over 50 ...

In May 2024, Eggo debuted its protein waffles with two dessert-inspired flavors: Chocolate Chip Brownie and Strawberry Delight. The launch was so successful that the brand decided to expand the ...

Look, we’re not the type to judge you for eating cookies for breakfast — especially because there’s a chance we’re doing the same thing. Luckily for us cookie monsters, Chip City Cookies has a new ...

Who says cookies can't be for breakfast? Chip City and Eggo have teamed up to pack a popular breakfast brand into a cookie. The New York-based cookie company chain and Kellanova – formerly known as ...

OK, so the slogan still needs some work, but Eggo, the company known for its waffles, is joining forces with Two Rivers Coffee Company to brew Eggo Coffee. "Eggo Coffee combines the irresistible taste ...

Your morning routine is about to get a much-needed infusion of flavor. Two Rivers Coffee and Kellanova have teamed up to create the perfect treat for adults everywhere: Eggo Coffee. Eggo Coffee boldly ...

Union Square Hospitality Group founder Danny Meyer and Chip City founder and CEO Peter Phillips discuss the genesis of their partnership on 'The Claman Countdown.' Who says cookies can't be for ...