Customer centricity has made it high up on—if not to the top of—most companies' list of priorities. A recent study from Harvard Business Review Analytic Services and the Strativity Group, which ...
In the 1990s, the concept of Customer Relationship Management (CRM) emerged, which focused on managing customer data and leveraging it to enhance customer interactions. CRM systems enables companies ...
According to Salesforce, the leading CRM provider (and more on them in a moment), CRM software grew out of the contact management software of the 1980s, which in turn was meant to provide a digital ...
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