They're cute, small, and come with different accessories and backstories. This describes most, if not all, of the toys that people collect. Gen Z doesn't just collect them and put them on a pedestal ...

Gen Z can’t afford houses, so they’re buying stuffed animals instead. A Circana report found that 76% of Gen Z shoppers between the ages of 18 to 34 bought a toy for themselves or another adult this ...

As Christmas songs blared from the department store’s speakers, I anxiously scanned the shelves for the perfect toy. There were cuddly Squishmallows (a stuffed toy brand), rows of plastic dinosaurs, ...