Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...
The production cost and the need to pursue quality control initiatives are seen as the major triggers of a make-or-buy decision analysis in procurement. SUPPLY chain management is an area where the ...
Raj Neervannan is cofounder and CTO of AlphaSense, a market intelligence and search platform used by the world's leading companies. Artificial intelligence (AI), and generative AI (GenAI), in ...
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