Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...

Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

The balance of power in the sneaker industry is shifting as legacy brands like Nike and Adidas face fresh challenges from upstarts. As newcomers including Hoka and On gain market share, Allbirds — ...

Richard Jones is Chief Revenue Officer of Wunderkind, helping brands adapt to modern trends amid an ever-evolving customer landscape. For years, marketing efforts were focused on preplanned, scheduled ...

Transform your challenge into a triumph: senior marketers often encounter the formidable task of persuading the C-suite to commit to long-term brand development. The elusive nature of branding can ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more. We spoke with L’Oréal’s ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, announced the appointment of Kate Savelli as Chief Marketing Officer. With over 20 years of experience in the ...

The brands that stand out in a competitive environment tend to do so by noticing which shifts are actually changing customer behavior, then building around those shifts in a way ...

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.