For Alicia Yoon, founder of Peach & Lily and Peach Slices, the path to double-digit growth has been the one less traveled.

Kendall Jenner and 818 Tequila CMO Kathleen Braine explain why the next era of celebrity brands will be driven less by hype ...

Brands waiting for search intent signals may already be missing significant opportunities to influence purchase decisions.

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

New research reveals a dangerous disconnect between where marketing leaders are investing and where buyers are actually ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. In the late 1980s, filmmaker Michael Moore spent two years trying to get a single ...

Learn how video marketing can build brand trust, strengthen customer relationships and drive sales with storytelling, ...

Julie Chodos, with Axinn, Veltrop & Harkrider, left, and Judith McKay, with JEM3 Consulting Inc., right. Courtesy photos In today’s highly competitive legal market, a powerful brand message is more ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

The division at the Jarrod Moses-run agency will combine star wattage, investment and strategic advice to move the needle for consumer brands and businesses.