Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

A university study finds that while most marketing advice warns against negative messaging about competitors, teasing “genuine rivals” can increase consumer engagement significantly, especially among ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

The Salina Area Chamber of Commerce has launched a new community brand and marketing initiative to attract visitors, ...