Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...

After content creator Allie Mitrovich's business Allie Rose Co. trademarked the phrase, creators in the 'BookTok' community ...

There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

A BookTok creator who recently secured a trademark for the phrase “Hot Girls Read” has surrendered it after facing widespread criticism from readers and small business owners online.

TikTok took the world by storm during the COVID pandemic in 2020, becoming a place for people to communicate and interact while being locked in their homes. Under the hashtag “BookTok,” which has more ...

Growing up, I didn’t love books. Reading for fun seemed impossible. I would only read the books assigned in school, and even had to use Sparknotes to summarize the content I was reading. However, that ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

The ‘book boyfriend‘ has become the unofficial mascot of romance #BookTok. He lives in pastel-highlighted pages cracked open ...

Young people are posting about their favorite books on TikTok. Publishers and the Frankfurt Book Fair are now picking up on the influential trend. Who would have thought that TikTok, an app that ...

BookTok has transformed publishing since it evolved during the beginning of the pandemic. For YA authors in particular, the community can lead to runaway success, as it has for authors such as Alex ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

The #BookTok star speaks on building community through social media, potential ‘Summer in the City’ castings and the relatability of romance novels. By Anaja I. Smith If you purchase an independently ...