Execution yields to brute force — you stay up late, brew another pot of coffee, or send one more email — but ideas are elusive. You can’t just will them into being with hard work. Instead, you have to ...

Have you ever tried to get your team to brainstorm a breakthrough idea for a product or service only to find the process mostly yields extensions of existing ideas? Research on creative thinking gives ...

Wouldn’t it be great to be able to brainstorm good ideas when you need them? While you may not be able to innovate on demand, there are things you can do to put your brain in the right place for ...

Have you ever watched someone try to come up with a creative idea: Post‑it notes, coffee, laptop, a determined glint in their eye and a solemn expression on their face? If the idea isn’t coming, add a ...

Creativity is the fuel of startups. Without innovation, your product won’t stand out, and your startup will look and act like all the other companies in your category. Founders and product teams know ...

Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to generate the majority of ideas for your department’s ...

Can a shower give you better ideas? Studies suggest that it’s possible, and chances may improve with a neuroscience-backed functional fragrance in the mix. This hidden potential for heightened ...

“Brainstorms don’t work.” This common refrain is subject to debate, and the reality is that many teams don’t run ideation sessions in a way that will solicit fresh thinking. They plop people down and ...

The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no. 99, which requires auditors to brainstorm to determine possible fraud risks, and SAS no. 109, ...