Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

Would it have under Trump 2.0? As a second Trump administration takes shape, concerns are mounting over the future of behavioral health progress in federal policy. The reasons include proposed steep ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...